About Us

Company Profile

dmAFRICA (Destination Management Africa) is a specialist pan-African Wholesale DMC, established in 1997 by Paul Humphreys and Daniel Brown. It is the trading name of Liberty Safaris & Tours (Pty) Ltd. dmAFRICAis a "B2B" organisation, and only accepts bookings from travel agents, tour operators and professional travel planners

Our Head Office is situated in Johannesburg, South Africa, from where we handle all itinerary planning, quotations invoicing and accounting for all of our destinations, as well as handling the operations for the whole of Southern Africa.

We also have dmAFRICA Operations Offices situated in Nairobi, Kenya, in Arusha, Tanzania and in Victoria Falls, Zimbabwe.

In addition we are able to offer you services in throughout Africa working with our long-term trusted dmAFRICA associate partner network in more than 30 countries.

The World-Wide Sales Office is based the UK, supported by our representation offices in Australia, Italy, Russia and the USA.

Our sister company dmASIA based in Hong Kong, provides destination managment services throughout Asia, The Pacific Rim and The Pacific Ocean Islands. Both companies are part of the dmEARTH Group of Companies, established in the U.K. in 1993.

"One stop point of reference from Cairo to the Cape! With destinations from Antarctica to Zimbabwe!"

dmAFRICA is a Founding Member of the Network Marketing Group Destination Professionals , a DMC partner of Traveller Made, and members of ATTA & SITE.

Our Services

dmAFRICA is able to offer you services throughout Southern, East, West and North Africa, as well as the Indian and Atlantic Ocean Islands.

With a wide range of luxury products and services offered to our clients worldwide. An unrivalled dedication to customer service, where we strive to always exceed client expectations.


dmAFRICA can offer:

• Destination Management throughout Africa & the Indian and Atlantic Ocean Islands

• FITs & VIP Luxury services

• Handling and landing arrangements for private jets, aircraft and helicopters

• VIP Security handling and reconnoitering

• Chartering and route-planning of jets, light aircraft and helicopters

• Specialist Meetings, Incentives, Congress and Exhibitions (MICE) Division

• Special Interest Groups


We will ensure that all our clients are:

• Personally met by our representatives at the airport on arrival and accompanied to the city hotels or domestic airports for transfers.

• Provided with 24-hour emergency mobile numbers of duty officers

• Briefed properly about their journeys

• Provided with a detailed day to day itinerary of their journey and other relevant information.

• Given the highest level of service at all times.



Multi-Lingual staff & guides

At dmAFRICA head office we have a team of dedicated and professional staff able to communicate in English, Italian, German, French, Spanish and Afrikaans. In addition we have access to highly trained local guides throughout Southern and East Africa and beyond offering a multitude of languages, including Cantonese, English, German, Italian, Japanese, Korean, Mandarin, Portuguese, Russian, Spanish and Thai, ready to assist clients from the varied markets we work with.

Added benefits to our clients

• Programs expertly and individually tailored to suit your particular market needs and requirements

• Multilingual Staff at both office operational levels, as well as at guide level

• One bank account for payment, even for multi-country journeys, rather than numerous payment transactions

• One stop booking services for all your African travel requirements

dmAFRICA - ground handling at its best!

dmAFRICA is proud to actively support

dmAFRICA is a Founding Member of

Affiliations